English
Asics
Founded in 1949, ASICS stands for "Anima Sana In Corpore Sano," a Latin phrase meaning "A Sound Mind in a Sound Body." Originally named Onitsuka Co., Ltd by its founder Kihachiro Onitsuka, the company started in Kobe, Japan, with a focus on nurturing youth through sports. ASICS quickly gained recognition for its innovative designs and technological advancements in athletic footwear, particularly in the running shoe market. The brand's commitment to quality and performance has made it a favorite among both professional athletes and casual runners. Over the years, ASICS has expanded its product line to include apparel and accessories, while consistently investing in research and development to enhance athletic performance and comfort.
Today, ASICS operates on a global scale, with a strong presence in markets around the world. The company has established numerous research and development facilities, such as the ASICS Institute of Sport Science in Kobe, to better understand the biomechanics of athletic movement and the evolving needs of athletes. ASICS' emphasis on continuous improvement and innovation is evident in their various proprietary technologies, including GEL cushioning systems and Impact Guidance System (IGS). The brand has also made significant strides in sustainability, launching eco-friendly collections and initiatives aimed at reducing environmental impact. Through partnerships with professional athletes and endorsements from sports organizations, ASICS continues to inspire individuals to achieve their best physical and mental health through sports and exercise.
