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Developed in close collaboration between LaMelo Ball and the PUMA design team, the LaFrancé draws its inspiration and name from LaMelo's lifestyle brand, which merges elements of streetwear fashion, sport, and lifestyle. This oversized sneaker boasts exaggerated proportions, a chunky zig-zag lace closure, ultra-wide laces, and a generously padded tongue for maximum comfort. The "LF" and "La France" branding adorn the prominent tongue and are also imprinted into the ultra-thick sole of the latest silhouette. The classic cup sole is revamped with floating ovals throughout, featuring iconic graphics. The upper ovals on the midsole encapsulate butterfly design elements, symbolizing Melo’s unique lifestyle.
Discussing his new sneaker, NBA superstar LaMelo Ball said, "I wanted to create a lifestyle shoe that represents my style and one-of-a-kind personality. The LaFrancé Amour is something bold and expressive to wear off-court. The butterfly midsole, inspired by my tattoos, symbolizes good energy."
Noah Bice, PUMA Hoops Designer of LaFrancé, elaborated on the design: "If you know Melo, you know he does everything big. From his chains to his logos and cars, he's all about living large! We needed a silhouette to match that profile. The skate-inspired, chunky upper and cup sole felt like the perfect fit for Melo's first lifestyle shoe."
